team workshops
Retention Retro for Product + Marketing
Align roadmap and lifecycle campaigns through a shared retro format that surfaces trade-offs early.
AUD $670 · 3 weeks · 6 hours live · Studio intensive · virtual
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Description
Product and marketing pairs run a facilitated retro linking feature launches to retention metrics. You will leave with a shared backlog language, decision log, and guardrails for future launches.
Features
- Joint retro canvas with product + marketing lanes
- Decision log template sized for Confluence
- Facilitator script for tense prioritisation debates
- Worked example featuring a fictional productivity app
- Office hour on translating retro items into OKRs
- Checklist for inviting finance observers
- Printable “definition of done” for lifecycle-ready launches
Outcomes
- Run a joint retro that produces at least three backlog items
- Publish a decision log entry with explicit trade-offs
- Name one launch habit your teams will pause until retro findings land
Lead facilitator
Sanjay Patel
Content strategist who previously built education programs for ASX-listed services firms.
FAQ
Engineering required?
Helpful but not mandatory; we focus on go-to-market alignment.
Can marketing attend solo?
We strongly pair roles; solo attendance halves the value.
Limitation?
We do not adjudicate roadmap priority disputes beyond facilitation.
Experience notes
Retention Retro for Product + Marketing gave us a shared backlog vocabulary — finally.