beginner strategy
Education Ladders for Sticky Products
Sequence customer education so renewal conversations feel like continuity, not a sales ambush.
AUD $510 · 6 weeks · 7 hours live · Hybrid · blended
Request information
Description
Design modular education arcs that plug into onboarding, expansion, and renewal. Teams map content debt, assign owners, and pilot a two-step ladder on a live segment with facilitator oversight.
Features
- Ladder blueprint with AU plain-language standards
- Debt tracker for outdated help articles
- Pilot measurement worksheet without revenue promises
- Cohort Slack for asynchronous critique
- Facilitator AMA on multimedia budgets
- Accessibility checklist for written modules
- Wrap-up retro template for leadership readouts
Outcomes
- Ship a two-step ladder pilot with documented owners
- Retire or rewrite three stale help assets
- Capture one ladder your compliance team rejected (and why)
Lead facilitator
Mara Ellison
Marketing coach with a background in curriculum design for technical products.
FAQ
Do we need a full LMS?
No. We design ladders that can start in email and Notion before you invest in tooling.
Is video production included?
Scripts and storyboards only; filming stays with your production partners.
Limitation?
We cannot certify instructional designers; we focus on retention alignment.
Experience notes
Education Ladders for Sticky Products connected onboarding fixes to renewal calls — something our CX team had argued for years.