beginner strategy
Customer Listening Loops
Design lightweight interviews that feed retention decisions without overwhelming customers.
AUD $430 · 4 weeks · 5 hours live · Hybrid · blended
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Description
Blend qualitative sampling, incentive ethics, and synthesis habits. Teams build a listening plan, pilot two interviews, and merge findings into the Renewal Signals Primer-style brief.
Features
- Interview guide with AU incentive guidance
- Note-taking template that resists cherry-picking
- Synthesis workshop with affinity mapping
- Ethics checklist for vulnerable cohorts
- Office hour on recording consent
- Integration tips with CRM notes fields
- Optional bilingual facilitator office hour
Outcomes
- Complete two pilot interviews with documented consent
- Publish a synthesis memo tied to a retention decision
- Identify one question your team will stop asking because it biases answers
Lead facilitator
Mara Ellison
Marketing coach with a background in curriculum design for technical products.
FAQ
Do you recruit participants?
No. You source participants; we coach scripts and synthesis.
Incentives?
We outline ethical ranges; procurement executes.
Limitation?
We are not an IRB board; follow your organisation’s research policies.
Experience notes
Customer Listening Loops stopped us from stacking leading questions in renewal win-loss calls.
Good energy, a touch academic on ethics block — still worth it.