channel execution
Cadence Craft for Lifecycle Email
Design message spacing that educates without nagging, including plain-language AU compliance reminders.
AUD $580 · 3 weeks · 5 hours live · Studio intensive · virtual
Request information
Description
Build a four-touch renewal storyboard with guardrails for frequency, tone, and channel hand-offs. You will draft skeleton copy and stress-test it against three difficult customer mindsets supplied by the cohort.
Features
- Library of AU-friendly disclosure snippets
- Spacing calculator tuned to 28-day billing cycles
- Voice ladder worksheet (inform → remind → assist)
- Printable cadence board tiles for workshop walls
- Quiet-week policy for public holidays
- Sample QA rubric for legal review loops
- Office hours focused on deliverability hygiene
Outcomes
- Publish a four-touch storyboard with rationale notes
- Run a peer critique using the voice ladder worksheet
- List one channel your team should pause until consent is clarified
Lead facilitator
Noah Briggs
Marketing coach specialising in regulated messaging and lifecycle experiments.
FAQ
Will you write final copy for us?
We coach structure and language risks. Final copy approvals remain with your brand and legal teams.
Can we bring ESP screenshots?
Yes. Redact customer data; facilitators will comment on layout and logic only.
Any limitation?
Deliverability remediation beyond list hygiene basics is out of scope.
Experience notes
Cadence Craft for Lifecycle Email finally gave us language for “assist” touches without sounding like a debt collector.
Anonymous: appreciated the holiday quiet-week policy; we adopted it immediately.
Three stars for pacing — fast — but the spacing calculator alone justified the enrolment.