2024-11-19
Quiet weeks are a feature, not a bug
Public holidays and school breaks change inbox tolerance. Here is how to schedule retention touches with empathy.
By Noah Briggs
Australian calendars cluster short weeks that tempt teams to "squeeze one more reminder" before quarter close. We recommend the opposite: mark quiet weeks explicitly in your cadence board and protect them.
Quiet weeks reduce complaint volume and give account teams breathing room to handle inbound spikes from weather or logistics issues. They also make your next touch feel intentional rather than automated.
Document quiet-week rules beside your consent language so newer teammates do not accidentally override them when cloning campaigns.
When leadership pushes back, show historical reply-to-unsubscribe curves from prior years. Data usually supports patience more than noise.
Tagged: cadence, operations